Digital Out of Home Advertising (DOOH) is going to continue to increase in both popularity and efficacy as more people spend more time out of their homes. This trend will see more companies invest in DOOH to take advantage of the increased exposure.
DOOH advertisements should be straightforward and to the point. Go with one idea. In many cases, DOOH ads are used to help your audience get somewhere or suggest what they should be doing. Tell the truth, and don’t sugar coat the message. Resist the urge to pack a lot of information onto a billboard. If you keep the message simple, you’ll get a better response. Because our audience is mobile, exposure time is typically four to five seconds. So say it loud and say it clear. But try to say it in seven words or less.
t loud and say it clear. But try to say it in seven words or less.
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